Since 2017, Autosport has formed a collaborative partnership with JAM Creative to comprehensively cover one of Europe's most thrilling motor shows, Autosport International and The Performance Car Show, held at the NEC in Birmingham. The goal is to capture the dynamic and high-energy essence of the event, requiring meticulous planning, expert execution, and a diverse range of camera techniques over the four-day show period. The objective is to provide the Autosport marketing team with a rich assortment of visual materials essential for ticket sales, attracting sponsors, and promoting the following year's show.
JAM Creative takes on the responsibility of producing multi-platform promotional campaigns for the event. This includes the creation of a TV commercial, online advertisements, social media snippets, and B2B marketing content. All of these components are meticulously devised, developed, and delivered by JAM's in-house team. To ensure the successful execution of the project, JAM also manages an on-site filming team consisting of various specialized content creators. This team encompasses videographers, editors, photographers, and drone pilots, all working collaboratively under the guidance of project management to ensure a steady stream of high-quality content with quick turnaround times.
One of the highlights of the collaboration is the production of the TV commercial, which serves as a powerful promotional tool for the event. In addition to their role in content production, JAM Creative provides Autosport with year-round consultancy and support for internal communications, further solidifying their ongoing relationship.
Overall, the collaboration between Autosport and JAM Creative demonstrates the comprehensive approach required to capture and convey the excitement and allure of a major motor show while meeting diverse marketing and promotional objectives.