JAM Creative Consultancy boasts extensive expertise in both live exhibitions and motorsport television broadcasting, positioning us ideally to create the 50+ films showcased throughout the F1 Exhibition. These films collectively provide a comprehensive view of Formula 1®, spanning its past, present, and future, encompassing stories of triumph and tragedy, pioneering engineering innovations, modern F1® technology, and more.
The production process spanned two years and four continents, as JAM conducted nearly one hundred interviews with prominent Formula 1® figures.
This impressive roster included drivers from various eras, designers, mechanics, team owners, journalists, historians, and even superstar fans like Keanu Reeves.
Each interview was meticulously captured and then enhanced through a variety of filmmaking and post-production techniques, resulting in captivating and accessible mini-documentaries suitable for Formula 1® enthusiasts of all ages and knowledge levels.
Throughout the process, JAM harnessed its global network of specialised content creators, such as drone pilots, 3D animators, photographers, and film crews, whenever required.
Close collaboration with the exhibition curators ensured that the films seamlessly complemented the physical artifacts within the exhibition, creating an immersive multimedia experience for visitors. This collaborative effort extended to Formula 1®, F1® race teams, and various entities within the F1® ecosystem, including historical footage rights holders, F1® memorabilia stores, museums, and private collectors. This holistic approach united the world of Formula 1® in a unique and unprecedented manner. In addition to film production for the exhibition, JAM also took charge of producing the TV commercial and generating social media content to fuel promotional efforts. The result was a comprehensive and visually captivating exhibition that celebrated the multifaceted world of Formula 1®.