Fearne Cotton, the renowned television presenter and host of the "Happy Place" podcast, successfully expanded her podcast concept into a live experience known as the "Happy Place Festival." This unique event, presented in association with Rituals, provided attendees with a serene and communal environment to engage in activities like yoga, meditation, exercise, and enlightenment. Held at Chiswick Park in London and Tatton Park in Cheshire, the festival featured a line-up of special guests including: Ryan Clark-Neal, Reggie Yates, Amanda Byram, Jasmin Helmsley, Bryony Gordon, and Billy Monger.
JAM Creative was a key collaborator from the inception of the festival, contributing to various aspects of its marketing and content creation. They played a pivotal role in producing video marketing materials that announced the festival launch on Fearne Cotton's social media platforms. This partnership continued throughout the festival's journey, with JAM Creative remaining an integral part of the team.
For the inaugural summer events, JAM Creative captured the festival's essence by filming all the engaging activities and content. Additionally, they produced exclusive content in collaboration with Fearne Cotton for the "Happy Place" YouTube channel, reaching a wide audience.
Beyond capturing consumer-facing marketing materials, JAM Creative extended their role to include filming, editing, and delivering seminars featuring notable keynote speakers. Their comprehensive coverage encompassed photography and content gathering for future events. They also catered to the needs of various exhibitors and festival sponsors, producing B2B content that aligned with their branding. As a preferred supplier of The Happy Place Festival and Fearne Cotton's management team at YMU, JAM Creative's involvement showcased their ability to provide end-to-end content solutions. JAM’s role was pivotal in raising consumer awareness, boosting ticket sales, and celebrating the overall success of the event.