The Goodwood Revival Festival, an annual celebration of racing and romance from a bygone era, is a cherished event that whisks visitors back in time. To enhance the celebration of vintage fashion, the festival organisers curated a fashion show within the Goodwood Revival Emporium, presented in partnership with Mastercard. JAM Creative collaborated closely with the show organisers, the Mastercard marketing team, and Creative Director, Andy Turner, to craft a visually stunning and well-executed production. Andy's vison was to produce a fashion show that told the heart-warming tale of the journey of an aging couple.
Their story unfolds as they acquire an antique projector through their Mastercard. However, the projector turns out to possess a magical ability to transport them back in time, allowing them to relive their youthful days. The couple finds themselves in the 1940s, experiencing the excitement of first love before being separated by the upheavals of World War II. The narrative takes the audience through the couple's reunion, wedding, and subsequent decades, each era marked by shifts in colours, clothing, music, and movement that reflect the times. JAM Creative helped realise this vision by developing the captivating screen content that would weave seamlessly into the 30-minute fashion show narrative.
The goal was to create a memorable and engaging show that resonated with the audience's emotions while evoking a sense of nostalgia and energy.
Furthermore, JAM Creative took on the task of filming and producing the opening film and capturing the entirety of the catwalk show. This comprehensive involvement allowed them to ensure a cohesive and seamless integration of all visual elements. The resulting production was met with great success, contributing to the overall immersive and nostalgic experience of the Goodwood Revival Emporium fashion show.