When the Council for the London Borough of Hounslow joined forces with Brentford FC to promote the borough during UEFA Women's Euro 2022, they enlisted the expertise of JAM Creative Agency to create a dynamic promotional film about the borough and its main attractions. This film was intended to be showcased on the large screens at the GTECHCommunity Stadium, with thousands of fans in attendance throughout the tournament, which included Group B matches featuring Denmark, Germany, and Spain, as well as the Quarter Finals.
The goal was to craft an energetic piece that highlighted the borough's many attractions and celebrated its diverse cultural blend. The filming process was intricate and extended over several days, encompassing more than 15 different locations throughout the area. Production involved capturing footage at key borough locations and leveraging materials gathered during a long-term creative collaboration. This included landmarks like Gunnersbury Park, Osterley Park, Chiswick House, Syon House, and the London Museum of Water.
Throughout this process, a library of high-quality visuals was also collected for potential use in future promotional projects. The final result exceeded expectations, achieving hundreds of thousands of views during the tournament and receiving numerous positive comments when also published on social media channels. This success solidified JAM Creative Agency as a trusted and valued creative and production partner for the Council of the London Borough of Hounslow.