The London Wellness Centre, a chiropractic specialist, sought to engage with both new and existing customers through a series of compelling films. They partnered with JAM Creative Agency to produce testimonial films that not only showcased their wide range of services but also highlighted the diverse client base that benefits from their treatments.
At the heart of this project was the core belief that "Quality of Life" is the most significant gift and the primary focus of preventative healthcare. Each film aimed to capture the perspectives of some of their long-standing patients on what Quality of Life means to them.
The stories featured in these films included that of Jock & Di, a retired couple who use chiropractic care to maintain their overall health and manage aches and pains. Nicky, an adventure enthusiast and career woman, shared her experience of using chiropractic care to alleviate years of suffering from migraines. Jason, a passionate cyclist with a zest for life, discussed how chiropractic care enables him to enjoy freedom in all its forms. Lastly, Kam, Swati, and their daughters talked about how chiropractic care has been a part of their lives through sports injuries, pregnancy, and growing pains.
The filming process involved both aerial and ground shots conducted over several weeks and in various locations.
The result of this collaboration is a collection of expertly crafted films that have not only enhanced the brand's website but have also significantly increased new business conversions. Additionally, these films effectively communicate the full range of services offered to the existing client base.