The Motorsport Show, hosted by renowned motorsport journalist and award-winning broadcaster Peter Windsor, captivated audiences worldwide from April 2017 to September 2019, airing a total of 112 episodes.
This highly popular 25-minute TV show offered exclusive news, views, and analysis show became a favourite among motorsport enthusiasts, attracting millions of viewers. Originally known as The Flying Lap until its name change in 2018, the program featured top-notch motorsport talent and aired on Motorsport TV and motorsport.com, offering comprehensive coverage to fans across the globe.
As the exclusive production partner for the Motorsport Network, JAM was responsible for every second of every episode with segments ranging from studio-based discussions to exciting location shoots, requiring seamless integration and exceptional production quality. Furthermore, the show explored a diverse variety of motorsport categories, including Formula 1®, Indycar, WRC, and Formula E.
The production encompassed a linear television broadcast, an on-demand edit for streaming services, social media snippets, and digital shorts to complement editorial stories on motorsport.com and other affiliated websites. Central to the success of The Motorsport Show was JAM Creative's innovative green screen TV studio.
This studio was exclusively designed project managed and established by JAM, allowing easy access to the network's pool of journalists, drivers-turned-pundits, and expert engineers. By locating the studio within the space reserved for day-to-day office activities, JAM ensured a seamless workflow and direct collaboration with the network's talent. JAM Creative Consultancy's work extended beyond the flagship studio. They successfully developed a blueprint that could be replicated in various international office hubs, including France, Russia, and the USA. This achievement ensured consistency and efficiency in production across different locations, ultimately contributing to the show's seamless global presence.