In 2018, during the 71st Annual Cannes Film Festival, Terry Gilliam's "The Man Who Killed Don Quixote" premiered as the closing film. Alacran Pictures, the film's producers, sought the expertise of JAM Creative Agency to craft the visuals for the premiere event, which boasted the attendance of the film's cast including Adam Driver, Jonathan Price, Olga Kurylenko, and director Terry Gilliam.
JAM was tasked with creating the artwork for the European version of the film poster and directing the visual elements for the premiere event.
JAM's responsibilities included reimagining the film poster to seamlessly suit the aesthetic of the Cannes venue. To achieve this, JAM conceptualised the room in 3D and adorned the interior walls and exterior windows with the artwork.
Additionally, JAM produced all the step-and-repeat pressboards for the event, ensuring that the film's cast and celebrity attendees could be photographed, maximising exposure.
In addition to the physical assets, JAM also developed a comprehensive digital package to support the film's social media campaign. This package encompassed various sizzles, animated logos, and snippet films tailored for social media platforms.
The collaboration proved to be highly successful, earning praise from attendees and the film producers, Alacran Pictures.
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