PIRELLI - THE LIFE OF A TYRE

JAM Creative is well-known for both branding and Formula 1® content ensuring that we were the perfect production partner to create a short film about the Life of a Pirelli Formula 1®  tyre. The project involved working closely with the in-house Pirelli team and Formula 1® to pen a script and produce a film that was forward facing, whilst being respectful of the heritage associated with the name.

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Narrated by Mario Isola, Pirelli Head of Motorsport, the film works through the complexities of designing, developing testing and then launching the new 2022 tyre and beyond.  

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The film combines an artistic blend of cinematic footage, Formula 1® archive and 3D animation and has been widely praised by both the automotive industry and F1® fans alike. 

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Pirelli - F1 Exhibition Film - Vienna - jamcreative.agency.jpg
Pirelli - F1 Exhibition - Life of a tyre - jamcreative.agency copy.jpg
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PROJECT SERVICES

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FILM PRODUCTION

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EDITING

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3D ANIMATION

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SCRIPTWRITING

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CONSULTANCY

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PROJECT MANAGEMENT

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DRONE FILMING

 
 
 

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