When Surridge Sportswear, a prominent provider of custom club kits for universities, colleges, and semi-pro teams, developed a ground-breaking platform for club members, players, staff, and supporters to personalise their gear, they sought a launch campaign that would capture attention and epitomise the quality of their products. Enter JAM Creative, the agency chosen to craft the visual marketing materials for this significant unveiling.
The campaign's objective was two-fold: to create a cohesive and visually striking collection of images and content that not only conveyed the unwavering dedication required in sports but also emphasised the importance of a team's unique identity. JAM Creative took this challenge head-on, resulting in a series of unforgettable images that exuded the essence of athletic commitment and the pride of donning a unified team identity.
The photography seamlessly blended studio shots and on-location captures, which were then expertly enhanced through JAM's in-house post-production techniques and compositing wizardry. The outcome was a gallery of images that not only showcased the brand's products but also told a story of determination, unity, and individuality within a team setting.
Beyond the captivating banner photography and an engaging behind-the-scenes video, JAM Creative delivered a robust content package designed to sustain the buzz of the launch campaign for months. The strategy included a meticulously curated line-up of content for social media, ensuring a consistent, meaningful, and frequent interaction with the desired audience long after the initial launch hype had dissipated.
The campaign showcased a diverse range of sport disciplines, mirroring the breadth of Surridge Sportswear's product offerings. But it wasn't just about aesthetics; JAM Creative's role extended to e-commerce and mannequin photography, ensuring a seamless and satisfying user experience across the platform. The meticulously captured product shots guaranteed consistency and quality, contributing to a high conversion rate for the site.
In summary, JAM Creative's partnership with Surridge Sportswear transcended mere marketing; it became a portrayal of the dedication, unity, and identity that define the essence of sports teams. The launch campaign stands as a testament to the agency's capability to craft visually resonant narratives that strike a chord with athletes, supporters, and enthusiasts alike.