For an impressive span of 27 years, Clothes Show Live stood as a pinnacle of experiential fashion events with broad appeal. Originating from the popular television show of the same name, Clothes Show Live became a prominent annual event that celebrated fashion, beauty, and lifestyle trends.
Throughout nearly half a decade, JAM Creative exclusively provided a comprehensive range of marketing collateral for The Clothes Show brand. This encompassed an array of services, including live event coverage, television advertisements, social media campaigns, photography, graphic design, and the curation of a dynamic YouTube channel, frequently updated with fresh content.
While the event itself took place in early December, JAM's support extended year-round, collaborating with marketing, sales, social media, and executive teams to ensure robust ticket sales in a dynamic consumer landscape.
The collaboration with The Clothes Show intensified over time, with JAM's involvement expanding to deliver continuous content edits that served the promotional and ticket sales teams throughout the year.
One of the event's highlights was the Fashion Theatre, a captivating experience where large audiences gathered for a mesmerising blend of fashion, movement, dance, theatre, and musical performances.
JAM managed an extensive team of camera operators, photographers, drone pilots, and multi-camera directors to capture the dynamic essence of this spectacle. The footage was then carefully edited into a comprehensive package available for purchase, allowing attendees to relive their memorable experience.
Beyond the Fashion Theatre, a complete TV studio setup was established to conduct interviews with visiting celebrities within The Clothes Show Diary Room. JAM's contributions didn't end with the event; they continued to provide a rich repository of content for both B2C promotional purposes and B2B sponsorship and sales partnerships.