JAM Creative has established a strong and productive creative partnership with the renowned singer-songwriter and UK garage icon, Craig David. This collaboration has spanned a wide range of projects, showcasing the breadth of JAM's creative capabilities. Their collaboration with Craig David has included work on TV commercials, music videos, captivating photoshoots, designing album and single artwork, and skilfully capturing the high-energy essence of Craig's electrifying live performances during his tours and festival appearances.
One significant event in their collaboration was when Craig David and his TS5 project took over the SW4 festival in Clapham, London, UK.
JAM Creative was on hand to capture the essence of the 12-hour event through both filming and photography. Throughout the day, JAM produced multiple edits for social media, enabling the featured artists—such as Mabel, Yungen, Basement Jaxx, Jax Jones, Martin Solveig, Sigma, and of course Craig David—to share updates about their performances and the event.
In the lead-up to the festival, JAM also created a series of promotional films to generate excitement among the audience. Additionally, they creatively directed and produced in-house screen graphics that enhanced the performances, contributing to the vibrant and electric atmosphere of the event.
Moreover, the film features interviews with experts closely connected to the conflict—soldiers, journalists, historians, politicians, and spies. Their perceptive insights provide a window into the distinct psychological and political pressures that shape perspectives, from global superpowers vying for dominance to civilians ensnared in the crossfire.
Telling Leila's story is tantamount to recounting the intertwined tales of Israel and Palestine. This film transcends being merely a portrayal of one of the 20th century's most polarising women; it becomes an impartial lens into one of modern history's most contentious and eventful timelines.