Urban Voices Collective is an international artist agency established in London, celebrated for their approach in creating unique immersive experiences. Founded in 2006 they have built a powerful presence, creating performances and contemporary, stylish visuals.
Specialising in bespoke and luxury events, from corporate brand launches, workshops and team building activities, through to TV performances, session vocalists, sport events and special occasions.
When they covered Rhianna's international hit single "Diamonds" in a powerful and moving music video produced and directed by JAM, the results were guaranteed to be special.
Both in camera and post-production techniques were employed to ensure the highest calibre film. The film was shot at Sunbeam studios, London, UK, primarily to ensure there was enough space to house the cast of over twenty artists. JAM Creative Consultancy worked closely with the artists and choir Curator and Creative Director, Karl Willet, to produce a vision all were proud to put their name to.